The Origin Story

Rooted in gratitude. Inspired by legacy.

VIA VENTUUR was created in Brooklyn, New York—created by a woman deeply inspired by her grandmother’s joy, grace, and unwavering positivity. What began as a personal journey became a passion to help others slow down, reflect, and embrace the beauty in everyday life.

The first VIA VENTUUR gratitude journal was written from the heart, designed to help its users find meaning in the mundane and strength in the stillness. It was, and always will be, a tribute to the power of perspective—and to the woman who inspired it all.

As the brand evolves, so does the vision. VIA VENTUUR has grown to include thoughtfully curated clothing: neutral, expressive pieces that celebrate presence, confidence, and self-expression. Because how we show up—whether through words or wardrobe—can be an act of intention.

The name VIA VENTUUR is drawn from the word venture—a bold step forward, a risk worth taking.
If this brand has found you, perhaps it’s your time to take that step too: into your own healing, your own power, and your own expression.

Whether you pick up a journal or pull on a piece that makes you feel like you, may it remind you:
you are worth choosing—every single day.

With love, always,
VIA